Best Practices for Scaling Your Messaging Services with Twilio

If your business is doing things correctly, your company should always be active. The ability of a system to support growth is referred to as scalability.

Being scalable for your business may entail accommodating more clients, altering your product or service in response to a changing market, and retaining the interest of current clients over the long term.

Scalability in your messaging services refers to reaching out to an expanding user base in a constantly appropriate, timely, and tailored manner.

As you build and leverage Twilio, consider a few best practices and important considerations when you are ready to scale messaging services for your business or application.

It will be easier for you to avoid some frequent scaling hazards if you know how, where, and to whom you intend to send messages.

Let’s move to Twilio’s best practices for scaling your messaging services!

Scaling Message Services Best Practices

Without a scalability strategy, your message campaigns will quickly lose the human element essential for preserving customer relationships in the modern marketing ecosystem.

A message strategy that struggles to scale may put users in danger of receiving communications that don’t live up to their expectations or, in the worst-case scenario, may even cause user churn.

Here are the best practices that might assist you in scaling your overall message strategy along with your messaging services, taking the help of the best Twilio service provider.

1. Choose the right messaging service

Perhaps you used a single long-code phone number to send messages as the proof of concept for your messaging service. However, if your program scales, it may depend on several sender types, including phone numbers, short codes, Alpha Sender ID, and WhatsApp senders.

Additionally, you can use technologies like Advanced Opt-Out for compliance management & smart encoding to block those Unicode symbols that devour segments.

You may think of a messaging service as a container that houses all your sender IDs & controls the settings that determine how your messages are delivered.

Instead of using a specific phone number when sending messages from a messaging service, you can specify the from parameter to your messaging service SID. It gives you access to the various messaging service features and clever routing for the senders in your sender pool.

2. Determine which senders are most effective for your use case

Customers will primarily interact with your company’s application through senders, depending on what you design with Twilio Programmable Messaging API. You can select from various sender categories, including short codes, toll-free numbers, WhatsApp senders, and more.

In addition to the sender message types, you should plan where you want to send messages beforehand because not all sender message types are supported in all countries.

Also, consider the flow of content you’ll send to your clients when choosing senders for your messaging service because which sender types are accessible to you to include in your messaging service depends on the message content.

3. Analyze your messaging throughput demands

Which sender types and numbers you should include in your messaging service’s sender pool depend on message throughput, expressed in MSPs (“Messages Segments Per second”) & sometimes abbreviated as MPS.

Country and sender type influence MPS may pose a restriction. But, the highly available, distributed queue Twilio has created ensures that you won’t run into these restrictions.

To keep your application compliant and scalable, outsource custom software development services to queue your messages and send them out at the proper rate for your senders.

4. Leverage short code or toll-free number for higher throughput:

If accessible in your location, consider upgrading to a sender type with a larger throughput, like a toll-free number or shortcode.

A 5 or 6-digit phone number designed exclusively for businesses and large-scale mobile communications is necessary when employing SMS for extensive marketing campaigns.

These are uniquely allowed by wireless carriers for marketing purposes so that messages won’t be banned, and you can send them much more quickly than with conventional mobile phone numbers. A short code’s throughput is essential, especially for time-sensitive services.

5. Use Alphanumeric Sender IDs

Even if it contains pending messages, an alphanumeric sender ID will take priority over the other phone numbers in your messaging service sender pool. 

Alphanumeric sender IDs do not fall back to long code phone numbers in your sender pool for message delivery. However, be cautious about getting the appropriate MPS rate if you intend to utilize an alphanumeric sender ID in a recognized country.

Get Ready to Scale with Twilio

Identifying your use case and message requirements from the beginning is the quickest approach to scaling your messaging service.

The best sender types to include in your messaging service will be obvious once you know where you’ll send messages, what kind of content you’ll deliver to customers, and how quickly you need those messages to be sent.