6 business analysis techniques to use in your strategic plans

It is no secret that keeping your company’s strategic plans updated and aligned is a constant challenge. New strategies are being proposed, old ones discarded, and new ones need to be developed to keep up with changing market conditions and the ever-growing expectations of stakeholders.

Strategic planning has become more streamlined over the last few years due to the rise of tools designed specifically for the task. However, there is still a lot of manual labor that goes into creating any plan from scratch, especially when you have a large team involved or your company operates in multiple markets.

Creating strategic plans can be tedious and time-consuming, but it’s also essential to stay focused on what’s important to your organization going forward instead of getting caught up in minutiae. For this purpose, you can use an ecommerce accelerator. This is a way to determine the true value of your business, as opposed to just its market share. By breaking down your company’s prospects into various categories, you’ll be able to see which ones are growing and which ones need more attention.

Here are 6 business analysis techniques that you can use in your strategic planning processes:

Goal identification and analysis

Deciding what you want to accomplish and how you want to get there is a critical part of strategic planning. To start, identify your organization’s mission and value proposition. Once you understand your company’s purpose, you can more specifically choose which products and services to focus on.

You may want to look at your competitors and see what they are doing – do they have a product that you believe is missing, or are there new use cases that are unaddressed? Next, you can analyze your current offerings and see what capabilities and features are most important to your customers, partners, and employees.

Conduct market research

You may be successful in identifying your target market based on your competitors, but what about your target customers? You may have a very good understanding of your industry, but this is not the same as understanding your audience. This can include evaluating existing customer profiles, understanding how customers currently use your product and discovering new use cases. This may include conducting surveys, interviewing customers, and observing how they use your product.

Leverage analytical tools

Analytical tools allow you to identify trends, compare metrics between companies, perform a risk analysis, and forecast trends. To utilize these tools, you first need to select the right data set. Key metrics can include sales, customer retention rates, number of active users, and number of new customers. Besides metrics, you may want to select a subset of data that is relevant to your strategic planning. For example, you may choose to focus on data that shows customer behavior over a defined period of time.

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Create and Break down each part of your plan

Once you’ve identified all the stakeholders and their motivations, it’s time to create a detailed business plan that outlines what changes are needed and how they will be implemented. This will help you determine exactly what resources (time, money) need to be committed in order to make those changes happen.

Once you have identified the key metrics, break them down into smaller pieces. You may think that your product is simple, but once you start breaking it down, you will see how complicated and important it is for your users.

Risk assessment and management

Next, break down the strategic plan into short-term, mid-term, and long-term goals to more clearly see the areas of risk in the business. What are the main risks that your organization faces? Which of those risks are most likely to occur and have the potential to cause harm to your stakeholders?

This can include external factors such as macroeconomic or technological trends or internal factors such as employee issues, service disruptions, and lack of resources. To begin, identify the key risks that you believe will have the largest impact on your company’s performance. Then, create a plan to address those risks. This can include budgeting for resources, developing a plan to mitigate risk, and setting up a contingency plan.

Summarize and present key findings

Now that you have the data broken down into manageable pieces, you can start to create a report. The report can include key metrics, top user insights, and usage patterns. You can create a PowerPoint, webinar, or other formats to share your findings. The report can be presented in person, via a website, or other accessible formats.


Strategic planning is an essential part of any business, and it becomes even more important when you are in growth mode. To be successful, you need to identify your strategic priorities and have a clear idea of where you are headed. And it’s important to keep in mind that strategic planning is a process, not an event. It will happen whenever you have enough time and energy to focus on it. With the right approach, you can create dynamic and effective plans that will help your organization thrive in the long term.

Remember that the purpose of business analysis is to create a clearer picture of what your company does and where you intend to go with it. Use the techniques above to get started, but do so without trying to overload yourself or your team with too many factors. Just make sure everyone has a good idea of your business’ strengths and weaknesses and how it compares to others in the industry, and then let them begin making proposals for any course corrections that need to take place going forward.